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The Book Yourself Solid 12-week Group Coaching Program        
co-sponsored by
Integrity Marketing™ and Parents Toolshop Consulting, Ltd.

Each week, you will participate in 2-3 teleseminars and receive personalized group coaching and additional bonus resources. All calls will be recorded and provided to you, if you can't attend them all.

Click one of the links below to jump through this page to discover:

  • WHAT this Book Yourself Solid training program will teach you

  • HOW you will learn these practical career-changing skills and

  • REGISTRATION details

Attend a FREE Preview Teleseminar
about the PTC/IM-sponsored Book Yourself Solid Training Program.
Click here for details.

WHAT YOU WILL LEARN:

Orientation Week: Get to know the learning environment.

Module I: Your Foundation

Week 1: The red velvet rope policy of working only with ideal clients.

Week 2: How to know why people want what you're offering.

Week 3: How to talk about what you do so you're not confusing and bland.

Module II: Building Trust & Credibility

Week 4: How to build trust with potential clients using the Book Yourself Solid relationship-building cycle.

Week 5: How to create brand-building products and programs to build your list, create passive revenue, and build your credibility.

Week 6: How to use the super simple helping conversation so you feel authentic and ethical.

Module III: The Book Yourself Solid 7 Core Promotion Strategies

Week 7: The Book Yourself Solid Networking Strategy

Week 8:  The Book Yourself Solid Direct Outreach & Referral Strategies

Week 9: The Book Yourself Solid Web Strategy

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BREAK---1 WEEK OFF

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Week 10: The Book Yourself Solid Speaking Strategy

Week 11: The Book Yourself Solid Writing Strategy

Week 12: The Book Yourself Solid Keep-In-Touch Strategy

By attending this BYS program, taught by Jody Johnston Pawel, LSW, CFLE, you’ll also get these bonus resources at no extra charge:

  • How to Write Dynamite Publicity Materials ($47 value)

  • Creating Digital Resources for Low or No Cost ($97 value!)

  • Michael Port's Book Yourself Solid 3-CD set ($97 value)

 

Attend a FREE Preview Teleseminar
about the PTC/IM-sponsored Book Yourself Solid Training Program.
Click here for details.

HOW YOU WILL LEARN:

The 12-week intensive coaching program is just that. You get on the fast track to achieving your professional goals. It may be intensive, but not overwhelming. You'll receive the materials one-by-one at just the right time, through a variety of delivery methods that meet everyone's learning style:

The Book Yourself Solid program uses an interactive multi-media learning environment. All you need is a phone and internet access! Each week of the comprehensive series, you will receive:

  • A weekly, live, interactive content teleseminar, using a conference call "bridge line." All you need is a phone...no special equipment! (Long distance charges may apply.) The call is recorded and provided to you to review forever! (New to teleseminars? Click here to learn more about them.) 

  • A weekly Mastermind call for ongoing support, strategizing, brainstorming, accountability and application of the tools to your business (or PTC if interning).

  • A short reading assignment so you have material to reference later.

  • A practice assignment to apply skills to your clients, needs and practice.

  • Sharing of assignments in small groups, using an web-based learning environment where you can post assignments and offer/receive feedback, support, ideas, collaboration. (No special equipment or software needed!)

  • Access to recommended resources and service providers.

  • Bonus materials with more detailed information about topics that are only covered briefly in the main calls and written materials.

  • By the end of the program, you will have finished and launched at least one (most likely multiple) new marketing projects. Our goal is to provide you with all the information you need to implement the strategies you choose, but realistically, you will not be able to implement all the strategies in 15 weeks. You will have completed enough assignments, however, to know what future projects you want to do and how to do complete them.

  • Most importantly, graduates of this program will have the opportunity for ongoing support and networking after the program.

 

Attend a FREE Preview Teleseminar
about the PTC/IM-sponsored Book Yourself Solid Training Program.
Click here for details.

 


Get the Book Yourself Solid 3-CD audio series

Click here for details.

 

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