WHAT IS “BOOK YOURSELF SOLID”?

The Book Yourself Solid program shows client-based service professionals how to attract their ideal clients, provide outstanding service, and help people improve their lives...through effective, relationship-focused marketing strategies.  (See the training description here.)

Book Yourself Solid doesn't teach "marketing." It shows you how to build your client base through superior service and authentic integrity; attracting more "ideal" clients is a natural by-product.

Book Yourself Solid shows you how to set a strong foundation from which to build your service, a universally-effective marketing strategy to follow, and 7 Core Promotion Strategies you can choose to use, based on your individual needs and goals.

The Book Yourself Solid program is a live, interactive training program that offers personalized advice, so you get the support and guidance you need to apply the system and its techniques to your individual needs.

Very briefly, the Book Yourself Solid program can show you how to: (Details here)

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WHY INTEGRITY MARKETING
AND PARENTS TOOLSHOP CONSULTING
ARE CO-SPONSORING
A BOOK YOURSELF SOLID TRAINING PROGRAM

Since discovering BYS in 2006, PTC has been following its principles and getting amazing results!

In the first two years of applying the BYS system to PTC, we have increased our service and product offerings by 50% (to almost 200 resources). Registrations for our programs/services increased from sometimes having to cancel due to lack of sign-ups to having every available program slot "booked solid" with "Ideal Clients." Simultaneously, our income has increased by 1000% (no, that’s not a typo), from consistently operating at a deficit to operating at a profit that is allowing us to become debt-free and have capital to reinvest in growing the company. We did this without increasing our fees!

After serving as a Team Leader for BYS and five other training programs offered by Michael Port, the author of Book Yourself Solid, I became a Certified Book Yourself Solid Coach. As a result of the expertise I've developed from training with Michael Port, I have been asked to write articles and textbook chapters for family-life educators and train client-service business owners worldwide how to achieve similar results. In fact, that's how Integrity Marketing started. Now, I’m the only certified BYS coach who is teaching BYS teleseminars independently...for the foreseeable future.

--- Jody Johnston Pawel, LSW, CFLE,
President, Parents Toolshop Consulting, Ltd.

Now that PTC is undertaking a major expansion, we are requiring everyone who serves on our Dream Team to be familiar with the Book Yourself Solid system because it focuses on marketing with integrity by providing the best service possible to clients. It's about building relationships, not how to "sell" or how to use tricks and gimmicks just to get a sale or client. That's what we want all of our staff to do.

So...as long as we are training our team members, we are happy to invite other to join us --- especially since Michael is no longer offering BYS in teleseminar series format but has authorized us to offer this one-time training.

JOIN THE BOOK YOURSELF SOLID TRAINING PROGRAM
Co-sponsored by Integrity Marketing and Parents Toolshop Consulting

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Dates: classes start the week of June 16th, skip the week of Aug. 18th and finish week of Sept. 8th, 2008. (Click here to see the schedule, including breaks.)

• Content calls: Tuesdays at 3 p.m. Eastern (noon Pacific)

• PTC instructor and intern Mastermind Calls: Weds. at noon Eastern (9 a.m. Pacific)

• Non-PTC Mastermind Calls: Thursdays at 3 p.m. Eastern (noon Pacific)

Can't attend then? Going on vacation and will miss a few weeks? Not a problem! Every call will be recorded and made available to you to keep!

If you join the SUMMER 2008 Parents Toolshop / Integrity Marketing co-sponsored Book Yourself Solid program, you will automatically receive a $500 discount off the regular $2495 price.

You pay only $1995 for 2-3 hours of training every week for 12 weeks. (or about 36 hours of training). You can even make 4 monthly payments of $500, if that suits your budget better.

For your investment, you get: (get full details HERE)

• Weekly BYS content call where we discuss our chapter reading for the week. Special Guest Experts will be invited to join us on some calls.
• Weekly Mastermind Call with other business owners and Jody Pawel, BYS coach. Pose your challenge or question to the group and we’ll brainstorm ideas specifically for your business.
• Access to the online learning environment where you can submit ideas, get a list of recommended resources and vendors, do group brainstorming, give/get feedback, support and accountability from other BYS participants
• Follow-up support with complimentary membership in Pawel’s Power Pack monthly support calls.

DISCOUNTS: Intern for Parents Toolshop and get 50% - 100% discount!
Get more info HERE

As far as we know, this is the only and possibly last time a BYS teleseminar training will occur. Michael is no longer offering them; he is exclusively training live in-person, with limited seating. Jody will offer this one BYS program, cannot offer one until Summer 2009 at the earliest and that depends on what happens with the PTC expansion.

* CEUs: This program has been approved for the following Continuing Education Units:

• Approved for Continuing Education Credits for the Certified Family Life Educator program through the National Council on Family Relations for 45 contact hours or 4.5 CEUs.

• Application has been made for Ohio Social Worker, Counselor and MFT CEUS. Check back here to see if they were approved.

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WANT MORE INFORMATION BEFORE DECIDING?

I will offer a special preview call to answer any questions you have before enrolling. We will record the call in case you can’t make it live, so be sure to register for the call so you can either participate live or get the link to the recording. Click here for a description of the preview call or one of the links below to register for a preview call.

Again, can't make it? Not a problem. If you register for a preview call, you'll get a link to the recording. Just indicate in the "comments" section that you can't make the live call and just want the recording so we know how many people plan to be on the call.

When you are ready to REGISTER, choose one of these options:

• Register for the program and only apply the skills to your practice/business

• Apply for a Parents Toolshop 6- or 12-month internship to earn a discount

I HOPE YOU WILL JOIN ME FOR THIS
CAREER- AND LIFE-CHANGING EXPERIENCE

I am 100% committed to supporting you learn how to help more people, build visibility for your services, and still prosper abundantly. So please join me for this special Book Yourself Solid program.

Yours in service to families,

Jody Johnston Pawel, LSW, CFLE

P.S. Here are quick links to more information you will want to know:

• Learn more about the PTC/IM co-sponsored Book Yourself Solid program, including the weekly agenda, content of the curricula and the benefits of attending the Book Yourself Solid program.

• Learn more about your training faciliatator, Jody Pawel, BYS Coach

• Read testimonials from Michael Port himself and others who have attended Integrity Marketing workshops or have been on Jody's Teams in Michael's programs.

• Register for a preview call so you can attend live or listen to the recording 

• Register for the IM/PTC co-sponsored Book Yourself Solid program

• Get the Book Yourself Solid book and get started TODAY!