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WHAT IS “BOOK YOURSELF SOLID”?
The
Book Yourself Solid program shows client-based service
professionals how to attract their ideal clients, provide outstanding service,
and help people improve their lives...through effective, relationship-focused
marketing strategies. (See the training description
here.)
Book
Yourself Solid
doesn't teach "marketing." It shows you how to build your client base through
superior service and authentic integrity; attracting more "ideal" clients is a
natural by-product.
Book
Yourself Solid
shows you how to set a strong foundation from which to build your service, a
universally-effective marketing strategy to follow, and 7
Core Promotion Strategies you can choose to use, based on your individual needs
and goals.
The
Book Yourself Solid
program is a live, interactive training program that offers personalized advice,
so you get the support and guidance you need to apply the system and its
techniques to your individual needs.
Very briefly, the Book Yourself Solid
program can show you how to: (Details
here)
Identify and attract your ideal clients
Understand why people choose your
service or not.
Describe what you do in ways that are
interesting, not confusing, bland or long-winded.
Build trusting relationships with
potential clients and give deeper service to current clients.
Have a super simple helping conversation
that feels authentic and ethical.
Create products to build your list,
generate passive income, and boost your credibility.
Use The Book Yourself Solid 7 Core
Promotion Strategies: Networking, Direct Outreach, Referrals, Web, Speaking,
Writing, Keeping in Touch
WHY INTEGRITY MARKETING
AND PARENTS
TOOLSHOP CONSULTING
ARE CO-SPONSORING
A BOOK
YOURSELF SOLID TRAINING PROGRAM
Since
discovering BYS in 2006, PTC has been following its principles and getting
amazing results!
In the first two years of applying the
BYS system to PTC, we have increased our service and product offerings by
50% (to almost 200 resources). Registrations for our programs/services
increased from sometimes having to cancel due to lack of sign-ups to having
every available program slot "booked solid" with "Ideal Clients."
Simultaneously, our income has increased by 1000% (no, that’s not a
typo), from consistently operating at a deficit to operating at a profit
that is allowing us to become debt-free and have capital to reinvest in
growing the company. We did this without increasing our fees!
After serving as a Team Leader for BYS and
five other training programs offered by Michael Port, the author of Book
Yourself Solid, I became a Certified Book Yourself Solid Coach.
As a result of the expertise I've developed from training with Michael Port,
I have been asked to write articles and textbook chapters for family-life
educators and train client-service business owners worldwide how to achieve
similar results. In fact, that's how Integrity Marketing started. Now, I’m
the only certified BYS coach who is teaching BYS teleseminars
independently...for the foreseeable future.
--- Jody
Johnston Pawel, LSW, CFLE,
President, Parents Toolshop Consulting, Ltd.
Now that
PTC is undertaking a major expansion, we are requiring everyone who serves on
our Dream Team to be familiar with the Book Yourself Solid system
because it focuses on marketing with integrity by providing the best service
possible to clients. It's about building relationships, not how to "sell" or how
to use tricks and gimmicks just to get a sale or client. That's what we want
all of our staff to do.
So...as long as we are training
our team members, we are happy to invite other to join us --- especially since
Michael is no longer offering BYS in teleseminar series format but has
authorized us to offer this one-time training.
JOIN THE BOOK YOURSELF SOLID
TRAINING PROGRAM
endorsed by Integrity Marketing and Parents Toolshop
Consulting
I am 100%
committed to supporting you learn how to help more people, build visibility for
your
services, and still prosper abundantly. So please attend a Book Yourself Solid
program or access one of the resources listed at the bottom of this page.
Yours in
service to families,
Jody Johnston Pawel, LSW, CFLE,
Certified Book Yourself Solid Coach
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