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WHAT IS “BOOK YOURSELF SOLID”?

The Book Yourself Solid program shows client-based service professionals how to attract their ideal clients, provide outstanding service, and help people improve their lives...through effective, relationship-focused marketing strategies.  (See the training description here.)

Book Yourself Solid doesn't teach "marketing." It shows you how to build your client base through superior service and authentic integrity; attracting more "ideal" clients is a natural by-product.

Book Yourself Solid shows you how to set a strong foundation from which to build your service, a universally-effective marketing strategy to follow, and 7 Core Promotion Strategies you can choose to use, based on your individual needs and goals.

The Book Yourself Solid program is a live, interactive training program that offers personalized advice, so you get the support and guidance you need to apply the system and its techniques to your individual needs.

Very briefly, the Book Yourself Solid program can show you how to: (Details here)

  • Identify and attract your ideal clients
  • Understand why people choose your service or not.
  • Describe what you do in ways that are interesting, not confusing, bland or long-winded.
  • Build trusting relationships with potential clients and give deeper service to current clients.
  • Have a super simple helping conversation that feels authentic and ethical.
  • Create products to build your list, generate passive income, and boost your credibility.
  • Use The Book Yourself Solid 7 Core Promotion Strategies: Networking, Direct Outreach, Referrals, Web, Speaking, Writing, Keeping in Touch
  • WHY INTEGRITY MARKETING
    AND PARENTS TOOLSHOP CONSULTING
    ARE CO-SPONSORING
    A BOOK YOURSELF SOLID TRAINING PROGRAM

    Since discovering BYS in 2006, PTC has been following its principles and getting amazing results!

    In the first two years of applying the BYS system to PTC, we have increased our service and product offerings by 50% (to almost 200 resources). Registrations for our programs/services increased from sometimes having to cancel due to lack of sign-ups to having every available program slot "booked solid" with "Ideal Clients." Simultaneously, our income has increased by 1000% (no, that’s not a typo), from consistently operating at a deficit to operating at a profit that is allowing us to become debt-free and have capital to reinvest in growing the company. We did this without increasing our fees!

    After serving as a Team Leader for BYS and five other training programs offered by Michael Port, the author of Book Yourself Solid, I became a Certified Book Yourself Solid Coach. As a result of the expertise I've developed from training with Michael Port, I have been asked to write articles and textbook chapters for family-life educators and train client-service business owners worldwide how to achieve similar results. In fact, that's how Integrity Marketing started. Now, I’m the only certified BYS coach who is teaching BYS teleseminars independently...for the foreseeable future.

    --- Jody Johnston Pawel, LSW, CFLE,
    President, Parents Toolshop Consulting, Ltd.

    Now that PTC is undertaking a major expansion, we are requiring everyone who serves on our Dream Team to be familiar with the Book Yourself Solid system because it focuses on marketing with integrity by providing the best service possible to clients. It's about building relationships, not how to "sell" or how to use tricks and gimmicks just to get a sale or client. That's what we want all of our staff to do.

    So...as long as we are training our team members, we are happy to invite other to join us --- especially since Michael is no longer offering BYS in teleseminar series format but has authorized us to offer this one-time training.

    JOIN THE BOOK YOURSELF SOLID TRAINING PROGRAM
    endorsed by Integrity Marketing and Parents Toolshop Consulting

    I am 100% committed to supporting you learn how to help more people, build visibility for your services, and still prosper abundantly. So please attend a Book Yourself Solid program or access one of the resources listed at the bottom of this page.

    Yours in service to families,

    Jody Johnston Pawel, LSW, CFLE, Certified Book Yourself Solid Coach

    Get the Book Yourself Solid 3-CD audio series

    Click here for details.

     

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