|
To
decide if Integrity Marketing programs are for you, consider who
they serve, what they have to offer and why.
Integrity Marketing™ Shows
Family Professionals
How To
Help More People, Build Visibility
For Their Services,
And Still
Prosper Abundantly
If
you are in any of the following professions, you are a "Family-Service
Professional" and the ideal Integrity Marketing™ training participant:
-
Parent and Family-Life Educators
-
Social Workers, Therapists, Counselors, Marriage
& Family Therapists
and coaches
-
Non-Profit Program Providers/Coordinators
-
Faith-Based Program Providers/Coordinators, including Pastors and Lay
Leaders
-
Speakers/Trainers for Social Service or Nonprofit Staff or
-
Speakers/Trainers for Early Childhood Educators or Teachers
-
Professors who Train/Educate Future Family Service Professionals
As a
Family Professional, you offer value-rich programs that change people's lives
daily, but you know there are many more families who are stressed out,
angry, arguing, less productive in their personal and professional lives than
they need to be, struggling with finances, facing health challenges, sad and
depressed, feeling lost and hopeless.
You
have solutions families can use
to have the life they desire, but if they don't know you exist, or
they've heard about you but don't understand what you do and how it could
help them, they won’t even try your service.
To
build visibility for your family service, take the Integrity Marketing training
program.
Click here
for information about the next training program.
To
Help More People,
You Need to
Actively and Consistently Market
Your Service
You
might not like hearing this, because if you are like most Family
Professionals, "Marketing" is a dirty word that strikes fear in your
heart and draws to mind unethical self-serving, self-promoters who shove
hard-sell one-liners down your throat. What a turn-off! You want to connect with
more clients, not toot your own horn or make cheesy commercial comments plugging
your service.
Well
you don't have to sell out your integrity or change your focus from helping to
selling just to market your services. But you do need to learn how to
market your services in ways that are both effective and feel comfortable and
authentic to you.
Without
marketing, you won't get the number of clients you need to generate
self-sustaining income or justify continued funding for your services.
More
important, if you have a service that helps people improve their lives, you are
doing them a disservice if you don't tell them what you have to offer!
Every
communication you have about your services is "marketing,"
so you are already "marketing," every time you speak about what you do! So why
not learn a few tips for what to say and how to say it? Then you can make the
most out of your contact time and feel authentic by focusing on helping, not
selling.
If you want to serve more families, on a
deeper level, take the Integrity Marketing training program.
Click here for information about
the next training program.
You
Are the Best Person to Market
Your Services,
Even If You Know Nothing
about Marketing
and Are
Turned-Off by Selling
Why
you? Because no one cares about your clients, understands their needs, and
can help them solve their problems like you do.
If you
are like most Family-Service Professionals, you probably don’t consider
yourself a good Marketer because:
1. You
know you need to market, but don't feel comfortable or authentic "selling,"
so you avoid or resist marketing.
2. You
are willing to market, but aren’t sure what to do, where to start,
and don't have much time or money to spend.
3. You
are willing to market and have in the past. You may
have even taken other training programs to learn how, but you aren't getting
the results you want or need.
I have
gone from one through three, so whichever group you are in, I can relate! That's
why I have incorporated tips throughout the training that address each group's
issues. That way, regardless of where you are starting from, you will get
what you need to be a highly-effective marketer. Here's how and
why:
The Secret to
Feeling Comfortable Marketing
is to Use Your Professional Helping Skills
to Market Your Services
That's
right! All you have to do is help people the way you already do, with a few
small changes that will help them even more! Let me explain...
If you
are a Family Professional, you are an expert at what you do. You have
advanced degrees, training, and certification that have prepared you to give
exceptional service to your clients. Yet none of your formal training and
education taught you marketing skills so you would have a steady stream of
clients who use your service and tell others about it.
You do
what you do because you love helping people. You are only interested in
marketing so you can help more people...and you don't want to “sell"
anything!
If
that’s true, then ask yourself, “What skills do you have that make you such
an outstanding family-service professional?”
I bet
you are good at asking questions, listening to people's answers, finding out
what they need, suggesting ways you can help them improve their lives, and
hooking them up with the best service for them.
Well,
guess what? That is Marketing!
In fact, it's the
most
effective type
of marketing: building relationships and offering outstanding service.
So you
see, the skills you already have, that make you an outstanding
helping professional, are the very skills you need to be an effective
marketer!
Furthermore, most business salespeople and marketers lack these skills
and struggle to learn how to do what you do so well naturally.
If
family professionals already have the most important skills for effectively
marketing their programs, it seems logical that they would be more
effective marketers than businesspeople, have more successful practices,
have more clients than they can handle, and be rolling in the dough
effortlessly!
That
doesn't seem to be the case, if you look at our profession as a whole. Why is
that?
Two
reasons: (1) Resistance blocks the flow of abundance and (2) We usually
get exactly what we expect to receive!
Use your strengths & skills to help people,
by marketing your services the Integrity Marketing™ way.
Click here
for information about the next training program.
Have You Found
Your Passion and Mission
in Life,
But
Aren’t Making the Income You Want…and Are Worth?
Do You Want
Abundance in ALL Areas of Your Life?
It is
part of our professional culture to resist profit-making, especially if
we serve needy clients.
We
accept the low pay because we love what we do. But hey, we knew going into it
that we wouldn't be picking money off trees! We have been trained to
expect to be paid very little for our valuable services.
We have
been conditioned to believe that if we help people in need we cannot expect
to prosper as abundantly as other professionals. We may even feel proud of
the sacrifices we make for the good of others.
Yet,
deep inside, we often feel conflicted. We want to make a good living. We
want to support our families. We might not want to live like the rich, but we
want to live more comfortably, or at least not feel so "on the edge"
financially. We feel guilty if we charge fees, even reasonable ones, yet feel
resentful when we aren't paid what we know we are worth.
With all
these conflicting feelings and intentions, is it any wonder that we often feel
stuck? Yes, we live lives full of passion and meaning, but prosper so little
that it is difficult at times to justify continuing in our profession!
It
is possible to get your message out to the world and be abundantly
compensated for it,
without raising fees or denying service to indigent clients, if that is who you
serve.
You
can do more
than make a “decent” living. You can make as much income as you
want! No more pinching pennies and hair-pulling when you pay
bills.
You
can be prosperous in every area of your life,
in less time and with less effort than you may think. How? By doing what you are
already doing - but differently. At the same time, you will be
connecting with more clients, on a deeper level and feel more
fulfilled than ever before.
How?
There are ways you can change your thoughts and actions, often in very small
simple ways, that will completely transform your inner being and outer
circumstances. Integrity Marketing™ Programs teach you the practical
marketing skills and internal mindsets you need to free yourself from lack,
while connecting with more of the families you love to serve.
If you want to do what you love and still prosper abundantly, learn Integrity
Marketing™.
Click here
for information about the next training program.
Are You
Willing to Market,
but
Don't Have the Time, Money or Know-How?
If you
are willing to market your services more often or more effectively, you might
not be sure where to start, what to do, or how to do it.
You are
willing to do what you can,
as long as it doesn't take a lot of time, you can afford it on a
shoestring budget, and you don't need advanced technical skills.
But you
don't have the time or patience to learn from scratch how to “invent a wheel”
that will perfectly fit your clients' and program needs.
You want step-by-step guidelines
that will short-cut your learning curve.
Let Integrity Marketing show you quick, inexpensive (often free)
ways to market your service effortlessly!
Click here
for information about the next training program.
Your
Formal Education Probably
Offered No Training
or Sorely
Inadequate and Out-Dated
Training
in
Effective Marketing
Techniques
Most
Family Professionals do some basic marketing, but don’t get the results they
need or want. That’s because traditional social service marketing relies
on flyers and brochures that describe what you offer and how to contact you.
You pass them out and hope people will call. Unfortunately, this is the
most ineffective and expensive means of marketing.
You
may have even hired professionals
to design your promotional materials for you,
but they don't know your clients, their needs, and how you are specially
equipped to solve their problems. All they know is what you told them to
put in the flyer or brochure! So you end up with thousands of pretty, but
ineffective, marketing materials.
If
you've taken workshops, read articles, or even paid for marketing
training, chances are the advice was more appropriate for commercial
businesses. Your clientele and services are so different that little seemed
to fit. Their focus was on selling, not helping. So you had to weed through
all the hard-sell tactics, then tweak and test each idea so they'd work in a
family-service profession or non-profit setting. Did you succeed? Are you
still weeding and tweaking? Did you give up trying?
Would
you like to learn effective marketing techniques that are appropriate for
your profession and clientele and don't require you to sell to your clients
or sell-out your ethics?
If you want to learn marketing tools specifically for family professionals,
learn Integrity Marketing™.
Click here
for information about the next training program.
You've Made a
Career of
Transforming Other
People's Lives.
Now,
Help More People
while Transforming
Your Career and Life
Join
an Integrity Marketing™ training program and you will:
·
Feel
empowered,
by breaking free of self-limiting beliefs that hinder your professional success.
·
Reconnect with your passion
by redefining marketing as a means of helping more people.
· Discover your full professional potential
by using your already-advanced relationship-building skills in a new way.
·
Learn
the most appropriate marketing methods family professionals can
use, how
to use each one effectively, and custom-design a plan that is a perfect
match between your goals, your professional skills and your clients' needs.
· Know
how to apply effective marketing tools to your service,
so what you learn is relevant. Integrity Marketing™programs are hands-on, to
shorten your learning curve.
· Actively and effectively market your service without spending much extra time or
money. In
fact, you will be "marketing" all the time, just through the course of your
daily life, doing what you usually do, but doing it differently.
· Enjoy
marketing,
because it feels natural, authentic, and effortless for you!
· Be
inspired, motivated and supported by other Family Professionals.
Integrity Marketing™programs are practical and interactive.
They encourage discussion and collaboration, and use simple-to-understand
language.
· Get
ongoing support
and follow-up after the program to help you avoid common pitfalls and clear any
hurdles that might stand in the way of you reaching your goals.
· Get more
clients, give them better quality service, and prosper more abundantly in all
areas of your life.
Don't
Wait Another Minute to Begin Your Professional and Personal Transformation. More
People Deserve the Help You Offer - and You Deserve the Chance to Make
Your Dreams Come True.
If You Are
Turned On By Helping And Turned Off By Selling,
Get Booked Solid with Integrity Marketing™
---
REGISTER TODAY!
|